#27 - The SCIENCE of Multistreaming

Today, Midgeman and Lionheartx10 started off the podcast by coming up with an ingenious idea to keep mic placement. Then discuss the rise of multi-streaming and the shift in viewership from Twitch to YouTube and how creators such as Ludwig feel about multi-streaming for growth. They analyse data from Q1 and Q2 of 2024, highlighting the increase in hours watched on YouTube and the challenges Twitch faces in terms of discoverability and VOD content. They explore the benefits and drawbacks of multi-streaming, including the potential for increased reach and discoverability, as well as the challenges of managing multiple platforms. They also touch on the importance of analytics and data in evaluating the success of multi-streaming efforts. However, acknowledging that multi-streaming is not always for everyone and it is absolutely okay to not want to fully explore that, and if you do, its okay to also not want to continue with it. 

 

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Chapters

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00:00 - Introduction and Podcast Updates

03:18 - Midgeman Indulging in Pay Day

04:51 - Specific Mic Placement

09:21 - Lionhearts Honeymoon Anecdote

10:48 - A Marketing Idea is Born

13:02 - Are Companies Listening into Upload?

13:51 - Why is Everyone Leaving Youtube & Twitch Culture

17:40 - Multi-Streaming & Passive Growth

20:22 - Comparing Stream Hatchet Reports

21:29 - Twitch's Lack of Discoverability & Youtube Market Dominance

23:39 - Twitch App Live Feature is a Failure

24:58 - Twitch Has More Brand Awareness & Power

26:15 - Lionheart goes on a Marathon to Find Certain Analytics

27:55 - Exploring the Pros and Cons of Multi-Streaming & Sponsors

30:55 - Q2 Reports for Livestreaming

31:54 - The Evolving Landscape of Streaming

34:39 - Midgeman Working on his own Developments

36:13 - Return to Moria is Being Boosted

38:13 - Youtube Revenue is Worth More

41:12 - Lofty Goal Announcement!

41:56 - Try Multi-Streaming Before Knocking it

42:51 - Each Platform Has Its Own Drawbacks & Plusses

48:11 - What to Look Forward to in Episode 28

49:44 - Last Words of Advice for Multi Streaming

 

Links

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Ludwigs video - https://www.youtube.com/watch?v=66QhCpPuL4U  

Ludwigs view on multi-streaming - https://dotesports.com/streaming/news/ludwig-blasts-new-twitch-youtube-multistreaming-trend-as-huge-mistake 

Stream Hatchet - https://streamhatchet.com/ 

SullyGnome - https://sullygnome.com/   

Return to Moria Video - https://www.youtube.com/watch?v=9dJtRe3FteE